Our target audience would appeal to those who are over 50, the younger generation between 18 and 30 years old, and the LGBTQI community residing in the local area.
With them in mind, the new brand had to feel fresh and wholesome, but also tie in with the rainforest and ocean; something that Joyce adores. We went with a 'fresh, not fake' vibe and began design a logo, business cards, aftercare cards, flyers, and a pullup banner. And soon a new website.
Joyce loved the idea of incorporating a starfish as the centre icon of the brand and tropical greens surrounding it. This design would then be the foundation for the whole brand identity.
The end result is a feminine soft pink background, contrasted by a tropical green leaves and unique text, with the much adored starfish.
This design will be carried through to all other aspects of Natural Aesthetics including her website -
www.naturalaesthetics.com.au