Natural Aesthetics

Rebranding & design

Web Design

about this project

Natural Aesthetics is owned by the talented Joyce, an advanced registered cosmetic nurse with over 40 years experience who is passionate about meeting individual treatment needs. This project was particularly exciting because the client needed a complete rebrand, having had her existing brand for more than 10 years.

Our target audience would appeal to those who are over 50, the younger generation between 18 and 30 years old, and the LGBTQI community residing in the local area.

With them in mind, the new brand had to feel fresh and wholesome, but also tie in with the rainforest and ocean; something that Joyce adores. We went with a 'fresh, not fake' vibe and began design a logo, business cards, aftercare cards, flyers, and a pullup banner. And soon a new website.

Joyce loved the idea of incorporating a starfish as the centre icon of the brand and tropical greens surrounding it. This design would then be the foundation for the whole brand identity.

The end result is a feminine soft pink background, contrasted by a tropical green leaves and unique text, with the much adored starfish.

This design will be carried through to all other aspects of Natural Aesthetics including her website - www.naturalaesthetics.com.au

Business Logos & Re-branding

Are you starting a new business and and need a logo and Business Cards designed? or looking at

re-branding your existing company for a fresh and modern look and feel?

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